Privacy Policy

1. Overview of Data Protection

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on this Website

Who is Responsible for Data Collection on this Website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Controller Information” section in this privacy policy.

How Do We Collect Your Data?

We collect your data when you provide it to us, such as when you enter data into a contact form.

Other data is automatically collected or obtained with your consent when you visit the website through our IT systems. This includes technical data (e.g., internet browser, operating system, or the time of page access). This data is collected automatically as soon as you enter this website.

What Do We Use Your Data For?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What Rights Do You Have Regarding Your Data?

You have the right to request information about the origin, recipients, and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time for this and other questions related to data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior may be statistically evaluated. This is primarily done with analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is externally hosted. Personal data collected on this website is stored on the servers of the hosting service provider. This may include, among other things, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access, and other data generated by a website.

External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR). If consent for data processing is requested, processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) in terms of TTDSG. Consent is revocable at any time.

Our hosting service provider will only process your data to the extent necessary to fulfill its performance obligations and will follow our instructions regarding this data.

We use the following hosting service provider(s):

HOSTSTAR – Multimedia Networks AG
Kirchgasse 30
CH-3312 Fraubrunnen

Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a legally required data protection contract that ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Controller Information

The controller responsible for data processing on this website is:

microtom ag
Aliothstrasse 4
CH-4142 Münchenstein
Switzerland

Phone: +41 61 733 17 17
Email: company@microtom.net

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Data Retention

Unless specifically stated otherwise in this privacy policy, your personal data will be stored by us for as long as is necessary for the purposes of data processing. If you assert a legitimate request for deletion or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for retaining your personal data (e.g., tax or commercial retention periods); in the latter case, the deletion will occur after these reasons cease to apply.

General Information on Data Processing Legal Bases on this Website

If you have given your consent to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing also occurs on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing can also be carried out based on our legitimate interests according to Art. 6 para. 1

4. Analysis Tools & Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of visit, operating systems used, and the user’s origin. This data is assigned to the respective user’s device. It is not associated with a User ID.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent under Article 6(1)(a) of the GDPR and §25(1) of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses.

Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

We have activated IP anonymization on this website. This means that your IP address will be truncated by Google within the European Union or other parties to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics to display suitable advertisements within the Google advertising network to website visitors.

This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from Google’s interest-based advertising and visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time in the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Contract Data Processing

We have concluded a contract for order data processing with Google and fully implement the strict requirements of the Swiss data protection authorities when using Google Analytics.

5. Cookies

We use cookies on this website to enhance your experience, provide our services, conduct analytics, and present you with tailored content and advertising. Some of these cookies are essential for the smooth functioning of the website, while others are used to optimize your user experience or collect anonymous statistics about website usage.

You can change your cookie settings at any time or refuse cookies altogether by adjusting the settings in your browser accordingly. However, please note that disabling cookies may impact certain features of our website.

The various types of cookies we use are:

Essential Cookies: These cookies are essential for you to navigate the website and use its features.
Functionality Cookies: These cookies enable the website to remember choices you have made (such as your username, language, or region) and provide enhanced, personalized features. These cookies may also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.
Performance and Analytics Cookies: These cookies collect information about how visitors use the website, such as which pages are most frequently visited or if error messages are displayed on web pages. These cookies do not collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous.

By using our website, you consent to us placing these types of cookies on your device.

Essential Cookies

Cookie Id	Domain	Duration	Description
cookieyes-consent	microtom.com	1 year	CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.

Functional

Cookie Id	Domain	Duration	Description
pll_language	microtom.com	1 year	Polylang sets this cookie to remember the language the user selects when returning to the website and get the language information when unavailable in another way.

Analytics

Cookie Id	Domain	Duration	Description
_ga_*	microtom.com	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_ga	microtom.com	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.